|
At the close of 2003 the BBC's Andrew Gilligan, whose
journalism sparked off the Hutton enquiry, was named
'Person of the Year' in a UK Press Gazette poll.
And in his last interview as Director of the Press
Complaints Commission Guy Black told the London Evening
Standard that journalists should take pride in being
the least trusted people in society.
What messages do these extraordinary facts send out
to the public?
The Press Gazette justifies its choice by explaining
that the fall out from Gilligan's 'sexing-up' story
- David Kelly's suicide, the Hutton enquiry, a shake-up
inside the BBC, changes in Government communications
- has placed journalism methods under a scrutiny never
known before - causing 'journalists to think more
carefully about their methods than many of them have
ever done'.
That is welcome indeed. The imminent publication
of the Hutton report should trigger many changes in
the way the public receive information from the media.
It hardly makes Gilligan a hero, but it should set
the scene for some radical rethinking.
In the spirit of the times PressWise will be changing
in 2004. We shall continue to provide support for
members of the public with complaints about the media,
but we shall be focussing on dialogue between the
public and media practitioners to enhance the compact
of trust that should exist between them.
Which bring us back to Guy Black, whose task for
the last 7 years has been to sort out problems caused
by dodgy journalism.
Public distrust of journalists, according to Black
"means they're part of a vibrant commercial industry
that's working in the public interest, ruffling feathers,
scrutinising people, making a nuisance of themselves
from time to time. Journalist who are nice to people
are not working in the public interest."
He seems to be missing part of the plot. Journalists
need to be regarded as trustworthy by the public -
otherwise they are not the watchdogs we need to keep
the powerful on their toes. The public interest is
best served when those with power - commercial and
political - over the public are kept in check by media
scrutiny. To be unpopular in those quarters should
be the ambition of all good journalists; but to lose
the trust of the public is evidence of failure.
Admitting their own fallibility, and developing more
effective ways of keeping the public informed are
both ways in which journalists can improve their standing
in the eyes of the public. Discovering what the public
want - not just what they will buy if it is 'sexed
up' to titillate - is also part of the process.
During 2004 MediaWise will be seeking partners within
the media and throughout the UK to generate a continuing
dialogue about the role of journalism in a democracy.
To start with, in February we shall be publishing
'Satisfaction Guaranteed' a look at complaints procedures
from the citizen's point of view. We hope that this
will open up debate about correcting journalistic
errors and the way in which PCC, OfCom and the BBC
handle complaints.
We are looking forward to a year of changes - for
better, more ethical, journalism in the service of
democracy.
|